What are LinkedIn Articles
You can share in-depth expertise with your network by posting an article on LinkedIn. Use the article platform’s publishing tool, where you can write and publish your own article.
What's the Difference between Posts and Articles on LinkedIn?
Posts are used to share your thoughts, ideas, and expertise by publishing them on LinkedIn. Articles are a type of post meant to be a standalone piece of content that people can read without having to scroll through other posts.
LinkedIn has a specific editorial team dedicated to finding the best articles and posts from the web and bringing them straight to you so you always have fresh content right at your fingertips.
Why Should I Write Articles for LinkedIn?
People are consuming content on the go, whether it’s on their desktop, tablet or laptop. That means that many people are reading articles on LinkedIn's mobile app.
LinkedIn is not only a professional networking site but also a social media platform. It’s where professionals spend their time to find new updates, job openings and business opportunities. The average user spends about 1 hour per day on the LinkedIn app, which is equal to an average of 1 million page views per day just from LinkedIn’s mobile app alone.
The majority of marketers use LinkedIn as part of their digital marketing strategy because it offers more than just job posts and company updates. It also provides content marketers with unique ways to attract users, promote products and services and share their expertise with the world.
Write Articles into LinkedIn is Helpful ?
Posting articles on LinkedIn can help you share your professional knowledge with your connections. Help you to gain followers on the platform, all while growing your network.
Many members have the ability to use the article publishing tool on there, where it is possible to write your own article that can be up to 125,000 characters long. However, some users may not have access to the tool. Because it notes that it is not available in all geographic areas.
If you don’t want to write your own article, any LinkedIn user can share news articles by linking to them in their regular posting.
If you don’t have the ability, you could still create or share articles within the regular posting feature, which is available to all users with a limit of 1,300 characters.
If the article publishing tool is available in your area, here’s what you’ll need to do to post your own article on the platform.
How to post an article ?
1. Go to linkedin.com and log into your account, if necessary.
2. Click “Write an article” located in the post creation box in the middle of your homepage.
Make your own LinkedIn Banner within 3-5 minutes.
